Blog: email marketing

Christmas is arguably the best season of the year. Customers are excited due to the festive atmosphere, and they are eager to discover the best Christmas deals out there. 

At the same time, marketers are more than ready to dazzle their audience and employ their best marketing aces to create a perfect customer experience.

And what better way to win over your customers than email marketing.

The key to success is quite simple. Spread the Christmas spirit, be creative and fun, and finally, don’t just sell your products or services. In this way, people will be more compelled to buy from your brand.

Guest post by AppJetty

Invitation Email, hmmm... still needs work.

After spending hours creating a survey that’ll help you strategize the next phase of your product, ideas might seem blurry when it comes to the survey invitation email. But it is important to invest equal efforts in preparing an invitation email in order to receive maximum open and response rates.

Here are some tried and tested tips to craft a one-of-a-kind invitation email for the highest survey response rates.

Once again you can dive deep into the art and science of conversion optimization, digital and predictive analytics, email marketing at Data Driven Business London 2019.  

Data Driven Business is a block of 4 conferences with 1 goal – delivering cutting-edge but proven online marketing & analytics strategies to grow your business. 
You definitely should attend one or all four events to listen and learn from some of the world’s top experts. If you’re planning a visit, don’t forget to make use of our MageCloud special 15% discount code below. 

So much of business is handled over the internet these days. The world of eCommerce is booming and it’s not hard to see why that is: the world is online nowadays, and it represents an excellent opportunity for business, with the ability to sell to people who, previously, you would never have been able to connect with. One of the multitude of tools available to you, as the operator of an eCommerce brand, is email marketing. Email marketing is a unique way to market your products and services. It allows you to talk directly with your individual clients and gives you unlimited opportunities to boost your sales. However, getting it right can be deceptively difficult. 

What is the best time to send email? This is the question email marketing experts get a lot. 

Getting your timing right is critical because it heavily impacts the open rate, which impacts click-throughs, which impacts traffic, which impacts conversions.

It’s all about getting that first domino to fall. Do that and the rest should fall into place.

There is no answer to the question. But let me pose another one: 

Does definitive best time to send exist? 
— No, it doesn’t.